Binary MLM plans are really popular these days, so here are a few tips from my own experience.
First, for the inexperienced, binary MLM pay plans have one definitive characteristic: you have only two "legs" in your downline... a left leg and a right leg. Everyone you ever sponsor will be placed in a straight line, one under the other, down one of those two legs.
Here are 5 features you should recognize if you're thinking of joining a binary MLM compensation plan:
1. Use fear of loss to drive recruiting.
In a binary, each individual who joins is placed underneath the person who joined before them (in that leg.)
Not only does this provide "overflow" to your downline, which encourages teamwork and retention, but the savvy MLM sponsor can use this to motivate recruiting.
"I have 5 people's enrollments right here on my desk. If you enroll right now, I'll enroll all 5 of these underneath you. If not, that's cool... I'll just enroll you underneath them when you are ready to join."
There are "powerline" systems that automate this. It's amazing stuff.
2. Position is important.
Negotiate your placement with your upline with care.
Some positions get more overflow than others. Your sponsor is going to want to place you where it benefits them the most, but be careful. If your sponsor places you at the top of their inside leg, you won't get any overflow unless they continue to sponsor.
On the other side, insisting to be placed to maximize overflow will help you... but it may not help your sponsor as much. So, they may be less willing to devote time and effort to assisting you to grow your business.
There is no clear answer, which is why my tip is just to tread carefully. Don't just enroll without thinking it through and discussing it with your upline.
3. TNSTAAFL.
Readers of Douglas Adams' "Hitchhiker's Guide to the Universe" know all too well... There's No Such Thing As A Free Lunch.
Even with the perfect position and an entire company worth of overflow, a binary MLM still won't pay you a dime unless you recruit yourself. Overflow has to be paired with volume you generate for it to be worth anything. So, don't go into a binary thinking that you're going to get something for nothing.
Also, when recruiting someone it's cool to tell them about the overflow they may receive, but make sure they understand TNSTAAFL. It won't assassinate the enrollment... if anything, it'll sell them on you as a leader even more. And if you do lose them, you didn't want 'em anyway.
4. Teach your team to sponsor outside then inside.
The first person you sponsor into a binary should go on the same side, either left or right, that your sponsor placed you on. This is known as your "outside" leg.
The second person you sponsor should go "inside," in the other leg.
The order is critical... a lot of people sign up to an MLM recruit 1 person and quit. If that 1 person was placed outside, they will get overflow from their upline. If not, they will be working their business alone forever.
To guard against that, you should always teach "outside, inside."
5. The best binaries are hybrids.
Straight binary MLMs are no longer cutting-edge. In fact, there were many problems with them.
But, when "merged" with a unilevel, coded bonus, or other pay structure, those problems can be easily resolved. These hybrid structures-particularly the binary/unilevel-have proven to be very stable and fair to distributors.
They are the Cadillac of modern MLM compensation plans.
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